Karol Gutierrez Consulting

Why firms choose to work with me

I don't just build communications plans. I build systems that actually work.

My edge is combining strategy, organization, implementation, and practical tools so the work doesn't end up sitting in a folder.

Communication systems, not just strategies

I don't deliver just a plan or a list of recommendations. I design the full structure: processes, workflows, templates, tools, and how to operate everything long-term.

Marketing + Project Management

My background in International Marketing and specialization in Project Management allow me to combine strategic vision with organization, structure, and follow-through.

I work in English and Spanish

I can organize, write, and structure bilingual projects with clarity, for nonprofits, consultants, and agencies alike.

AI and practical tools

Beyond deliverables, I develop templates, systems, technology recommendations, and AI assistants that make the work easier to implement and sustain over time.

Karol Gutierrez, Communications Consultant

About me

The person behind the strategy

I'm Karol Gutierrez, based in Colombia, supporting consultants and agencies that serve nonprofits across the U.S.

With a background in International Marketing and Project Management, I specialize in turning scattered ideas, information, and processes into clear systems, organized execution, and polished deliverables.

I'm especially drawn to mission-driven work and enjoy helping purpose-led organizations communicate with more clarity, structure, and long-term impact.

Detail-oriented, bilingual, and highly organized, I aim to make complex work feel clear, calm, and easy to move forward.

Based in Colombia International Marketing Project Management English + Spanish

Methodology

The DIO+ Methodology

DIO+ stands for Diagnosis, Implementation, and Optimization + Autonomy, a methodology designed to transform reactive or disorganized communications into a clear, organized, and sustainable system.

Weeks 1-2 · Kickoff & Assessment

Diagnosis

Assessment Phase

Before building anything, I need to understand how the organization currently communicates: what exists, what's missing, what's working, and what's realistic for the team.

Kickoff & Discovery

Alignment on goals, context, and project scope.

Communications Assessment

In-depth review of current communications using a structured diagnostic framework.

Research & Analysis

Website, social media, materials, audiences, processes, and current team capacity.

Key deliverable

Communications Readiness Review

Weeks 2-4 · Strategy & Plan

Implementation

Strategy Phase

Once clarity exists, this phase turns the diagnosis into a clear, actionable communications strategy for the next 12 to 18 months.

Strategic Communications Plan

Defines goals, audiences, messages, channels, campaigns, and priorities.

Narrative + Content Strategy

Core narrative, key messages, campaigns, and content guidelines.

Review & Collaboration

Document review, feedback, and adjustments before next phase.

Key deliverable

Strategic Communications Plan

Weeks 5-6 · Systems & Autonomy

O+

Optimization + Autonomy

Systems Phase

Most consultants end after delivering a plan. This is where DIO+ is different. This phase turns strategy into a practical, sustainable system so the organization can move forward on its own.

Implementation Toolkit

Roles, workflows, editorial calendar, templates, and operating guide.

Recommended Materials

Prioritized list of brochures, flyers, newsletters, and website updates.

Technology + Tool Recommendations

Platform recommendations adapted to the team and budget.

Training & Handoff

Team training, system walkthrough, and project close-out.

Key deliverable

Complete Communications System

The + in DIO+

"The + means I don't just deliver a plan. I also build the team's capacity to implement and sustain it after the engagement ends."

A clear, organized, and sustainable communications system, built to last.

Deliverables

Core deliverables

The main pieces I develop for consultants, agencies, and nonprofits.

Communications Readiness Review

A complete diagnostic that evaluates the current state of the organization's communications: what exists, what's missing, what's working, and which priorities to address before building the strategy.

Diagnosis

Strategic Communications Plan

A 12 to 18 month plan defining goals, audiences, key messages, channels, campaigns, and priorities. Personalized to the organization's reality and capacity.

Strategy

Communication System & Implementation Toolkit

The communications operating system: roles, processes, workflows, editorial calendar, content templates, and voice and tone guide, everything the team needs to execute consistently.

System

Recommended Collateral & Informational Materials

A prioritized set of client-ready materials aligned with the strategy, including brochures, one-pagers, newsletters, and website updates, with clear guidance on what to create first.

Materials

Technology & Tool Recommendations

Specific recommendations for platforms, digital tools, and practical resources adapted to the team's needs and budget so implementation becomes easier and more sustainable over time.

Technology

How we work

A structured, behind the scenes way to support your work

I keep projects structured, communication clear, and execution organized from start to finish.

ClarityOrganizationCommunicationTrustStructure

Initial conversation

We understand the project, context, and needs.

Diagnosis & alignment

We evaluate the current state and define clear priorities.

Building deliverables

Strategy, system, and tools, all documented and ready.

Handoff & autonomy

The team has everything it needs to move forward independently.

I help consultants and agencies serving nonprofits turn communication work into clear systems, strategic deliverables, and organized execution behind the scenes.

I don't just build communications plans. I build systems that actually work.

The person behind the strategy

The DIO+ Methodology

Core deliverables

A structured, behind the scenes way to support your work

Tell me about your firm and your project